Politics and Government Essay Example | Topics and Well Written Essays - 500 words

Politics and Government - Essay Example She can start her campaign from advertising on TVs and Radios. Although the costs may be very high for such campaign, but, since she needs to reach out to a vast audience, this type of campaign is necessary. Another reason why we should advertise on TV and Radios is that not all people can read newspapers because of low-literacy rate and since the governor needs to reach out to everyone, from the most learned to an ordinary man, who cannot read or write. Only mass-media like TV and Radio would help her to meet her target of reaching out to everyone in Alaska. Only advertising on mass media would make sure that everyone gets her message and this would make her campaign more efficient, even though it will be costly. Similarly, when she decided to run for the seat in the Senate, she can advertise her campaign on print media such as Newspapers and Pamphlets. The reason behind this is that in this scenario she would need not to reach out to the every single person of Alaska but only selected few. As a PR officer, we would first assess what kind of people we are targeting and then we can design and advertise the campaign accordingly. Similarly, since we do not need to reach out to everyone, we will not waste our money on mass media.